The rich dating category is designed to match financially rich people with those who want to share in their lifestyle.
Wealthy individuals are looking for a beautiful partner to share their wealth, decadence and financial harvest.
Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .
The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool.
After explosive growth and praise from Techstars and Facebook’s prestigious Fb Start Accelerator Program, as well as plenty of media profiles, Bae was officially acqui-hired by if(we) last month.“After watching Brian and Justin’s success positioning Bae and growing its audience, it was clear to me they could make an even larger impact working with us at if(we) leveraging our scale and resources,” says Louis Willacy, head of M&A at if(we).
“It’s rare that you find a team that fits so well with your immediate needs, so the stars were truly aligned here.”Brian and Justin moved from their New York City headquarters to San Francisco to lead marketing and growth across if(we)’s entire portfolio, which includes Tagged, Hi5, Fandom, and new social streaming site We Chill.
I just wanted to write and let members know that I met my man on Jewish From there our date continued to some miniature golf and we continued to date thereafter.
Mike proposed to me and I accepted without any doubt. So thank you for having this site available; we may not have met otherwise.